Steve Jobs: “Good Artists Copy, Great Artists Steal”

In 1970, Xerox wanted to buy a million dollars of Apple’s stock. Intrigued, Steve Jobs agreed to the deal under the condition that he could visit Xerox’s secret laboratory. Xerox executives showed Jobs how they had invented a computer small enough to fit on a desk. “They were copier-heads who had no clue about what a computer could do,” Steve Jobs recounted during a 1996 interview, “Xerox could have owned the entire computer industry… [But] Picasso had a saying. He said, ‘Good artists copy, great artists steal.’ And we have always been shameless about stealing great ideas.”

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